Social Media Marketing and Database Growth with Matt Muscat

After changing his college major from journalism to communications, Matt took a digital marketing course and never looked back. Author of TAG Tangible Action Guide: For Real Estate Marketing, Matt believes people are more likely to remember you when they have multiple contexts. How can realtors differentiate themselves from the pack? Social media is a great place to highlight various personals the realtor can develop to connect with customers. Every realtor should have three different reasons for people to remember them. People can relate to many different aspects that are easily visible on social media platforms. These contacts will eventually be added to the realtor’s database.

Future marketing to these contacts should focus on various topics that are relevant to their interests. A realtor’s personal page is going to help them much more than their business page, because it will showcase information about them. And keep the focus on “social” since realtors should market themselves first, and then market houses. Customers want to have things in common with those they want to do business with. What is the realtor’s main goal? To get a conversation going! Develop a social media plan that highlights the personas, be generous with tagging others, and vary the content. Social media platforms are more likely to bring your content forward when it notes the connections, visits, and views. Matt shares some great tips on how to develop useful videos that address questions received, developing an annual marketing plan, and how to get contacts into a database for future marketing efforts.

You can learn more about Matt Muscat by visiting mattmuscat.com or viewing Matt’s Linkedin profile. Order your copy of TAG Tangible Action Guide: For Real Estate Marketing through Amazon. Please also visit Matt’s marketing company, Maltese Marketing, LLC.

Follow David at @daviddmorse on Instagram and Joe at @joe.quattrucci. Join David & Joe at Keller Williams Arizona Realty, where productive agents redefine their business. Reach out by DM, email at davidmorse@kw.com or directly at 480-767-3000.