
Join David Morse as he interviews top entrepreneurs to learn how they have gone all in on their lives and businesses and how you and I can do the same. This podcast explores the careers and expertise of top performers and thought leaders and condenses the content into actionable steps that you can take to grow your business.
Episodes

Tuesday Nov 03, 2020
90% of what you’re doing as a realtor doesn’t matter with Aaron Hodson
Tuesday Nov 03, 2020
Tuesday Nov 03, 2020
When someone who has sold more than 700 units in a year says something you should probably listen up. What’s the old saying, “Lend me your ear?” Well that’s exactly what you should do with special guest Aaron Hodson who made a name for himself in real estate in Australia.
After spending the first half of his first year making nothing, Aaron went on a torrid pace to close more than $1 million in commissions as a rookie.
Learn how he learned over the years to stop doing what didn’t matter and start focusing on what does.
Aaron is now a consultant to agents closing 100 plus units per year and is also the CEO of Sellwell and online training platform for agents who aren’t there yet.
In today’s episode you’ll learn:
-What matters to create a scaleable and saleable business
-How time management is the key
-What to be saying to your database right now
-How to evaluate whether you’re doing the right things
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty in Scottsdale & High Street North Phoenix, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner of Atlas Holdings and Realfolio and is actively seeking partnership with the top agents in Arizona.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Expansion, and the Market Center Strategist at Keller Williams Arizona Realty in Scottsdale, Arizona.

Tuesday Oct 27, 2020
Staying Focused and Leading Well with Dana Gentry
Tuesday Oct 27, 2020
Tuesday Oct 27, 2020
Do you ever wonder how top performers seem to accomplish more in 24 hours than you can in 24 weeks? Does it ever seem crazy to you how difficult it is to run just one business and then you get around people who are operating multiple?
Well, if you’ve ever wondered these things then this episode is for you!
Join David & Joe as they interview one of the brightest minds and wonderful people in the industry today. She’s ultra smart, very successful, and just a downright kind and joyful individual passionate about growing the lives of other people.
Dana Gentry is the host of the Everything Life & Real Estate Podcast, the owner of Real Estate Partners 360- a real estate team in Lexington Kentucky, the Operating Principal of two Keller Williams Market Centers and the Area Director of the Ohio Valley Region of Keller Williams.
She does all of this while maintaining an intense focus on being a wealth determiner for others.
It doesn’t take long to realize that Dana is one of the most joyful and authentic people in this business and on this show you’ll learn:
- How to be a wealth determiner for others
- Why you might not be able to accomplish everything you want
- How she stays focused with so many roles competing for her attention
- Where she sees the industry going in the days ahead
Dana is one of those guests that you’ll definitely hear from again because at the end of our time together we felt like we barely scratched the surface. We know you’ll take so much from this episode.
Did you grab our goal setting tool yet? Have you set your goals? Text “21goals” to 31996 for your free download and to get ready for your best year yet!
Did you know that Joe and David can help you grow your real estate business no matter where you are in the country? Reach out at davidmorse@kw.com to directly reach them about your business objectives.
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty in Scottsdale & High Street North Phoenix, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner of Atlas Holdings and Realfolio and is actively seeking partnership with the top agents in Arizona.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Expansion, and the Market Center Strategist at Keller Williams Arizona Realty in Scottsdale, Arizona.

Tuesday Oct 20, 2020
Crush Your Goals in 2021, Goal Setting for next year with the 1-3-5
Tuesday Oct 20, 2020
Tuesday Oct 20, 2020
It’s 2021 for the business owner. What!? That’s right. What you do today will show up in 2021 if you’re in the real estate business and so NOW is the time to put together your plan for the upcoming year.
But how do you set goals that you’ll actually slay in 2021? How do you set goals that stretch you but don’t demoralize you? How do you prioritize what you should do and when you should do it?
On this week’s episode David & Joe take you through a simple tool that you can use to create goals that you will CRUSH in 2021.
Want the tool that we talk about on today’s show? Text “21goals” to 31996 to get the free download or visit https://slkt.io/9h0R
Interested in taking your real estate business to the next level? Contact davidmorse@kw.com
Interested in investing in real estate? Contact quattrucci@kw.com
Interested in appearing on the show? Tell us why here.
Find all the show notes as well as tools and resources to go all in on your real estate business at https://aipodcast.co/show/26.
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner of Atlas Holdings and Realfolio.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Coaching, and a real estate brokerage strategist in Scottsdale, Arizona.
Sound Engineering & Mixing by Casey Doty

Tuesday Oct 13, 2020
Stay in Your Lane and Know Your Neighborhood with Robert Joffe
Tuesday Oct 13, 2020
Tuesday Oct 13, 2020
I have a lot of admiration for real estate agents who make a name for themselves and literally take over a neighborhood. Many of the agents at my firm have done that and today’s guest from a boutique shop in Phoenix has done just that as well.
Robert Joffe, owner of the Joffe Group and part owner of real estate firm Launch based in Phoenix, is marked by his longstanding commitment to serving a particular neighborhood in this metro.
He is known for working with luxury clients and also his knowledge of the local market.
On today’s show Joe & David get into the particulars of this agent’s story including how he built a new home company using an innovative model, how his commitment to open houses has led to success, and where he sees the market taking us.
Looking for a new brokerage home? Might we suggest our home? Keller Williams Arizona is the home to the top agent talent in the state, including two of the top 10 agents in the MLS and 6 of the top 25! We sell over $1.1 Billion in volume annually and yet we’re still the place to launch and grow your career. We have a unique value proposition for you at every level.
Interested in taking your real estate business to the next level? Contact davidmorse@kw.com
Interested in investing in real estate? Contact quattrucci@kw.com
Interested in appearing on the show? Tell us why here.
Find all the show notes as well as tools and resources to go all in on your real estate business at https://aipodcast.co/show/24.
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner of Atlas Holdings and Realfolio.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Coaching, and a real estate brokerage strategist in Scottsdale, Arizona.
Audio Engineer: Casey Doty

Tuesday Oct 06, 2020
Off-Market Talent and Doing 130+ Deals in One Year by Herself with Lauren Rosin
Tuesday Oct 06, 2020
Tuesday Oct 06, 2020
Can you imagine doing 50 Deals in 1 year by yourself? Yeah, we can see you ripping out your hair right now. Now multiply that by 3 and you start to get an idea of how amazing this week’s guest is.
This week on the All In Podcast we welcome top agent, Lauren Rosin, to our show. Lauren is the top agent of the Arizona Brokerage WestUSA and there’s no wonder why. She is committed to excellence, hustle, and providing her agents with the best family experience possible.
Learn how she went from being one of the top sales people we’ve ever interviewed to growing into a true leader of leaders, committed to serving her team at the highest possible level.
On today’s episode you’ll learn:
- How to scout and land top, “off market” talent
- How to think with different hats
- Why coaching and firing your coaches is important
- Adding support team before sales team is key
- And more and more and more.
We LOVE this show and we know you will too.
Looking for a new brokerage home? Might we suggest our home? Keller Williams Arizona is the home to the top agent talent in the state, including two of the top 10 agents in the MLS and 6 of the top 25! We sell over $1.1 Billion in volume annually and yet we’re still the place to launch and grow your career. We have a unique value proposition for you at every level.
Interested in taking your real estate business to the next level? Contact davidmorse@kw.com
Interested in investing in real estate? Contact quattrucci@kw.com
Interested in appearing on the show? Tell us why here.
Find all the show notes as well as tools and resources to go all in on your real estate business at https://aipodcast.co/show/24.
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner of Atlas Holdings and Realfolio.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Coaching, and a real estate brokerage strategist in Scottsdale, Arizona.
Audio Engineer: Casey Doty

Tuesday Sep 29, 2020
Four Kinds of Luck and Seeing Opportunity with David & Joe
Tuesday Sep 29, 2020
Tuesday Sep 29, 2020
On today’s episode of the All in Podcast we’re mixing things up. Over 22 episodes we’ve interviewed some amazing guests and we thought it was time for some reflection before the next round of amazing guests.
Listen to what David & Joe have learned so far in our journey of going all in with these awesome guests and how they boil it down to a couple ideas such as:
- Four Kinds of Luck
And
- Taking advantage of opportunity right where you are
We hope you enjoy this show.
As always, David & Joe want to be in a relationship with the best of the best. If you have questions reach out to them.
Interested in taking your real estate business to the next level? Contact davidmorse@kw.com
Interested in investing in real estate? Contact quattrucci@kw.com
Interested in appearing on the show? Tell us why here.
Find all the show notes as well as tools and resources to go all in on your real estate business at https://aipodcast.co/show/23.
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner if Atlas Holdings and Realfolio.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Coaching, and a real estate brokerage strategist in Scottsdale, Arizona.
Audio Engineer: Casey Doty

Tuesday Sep 22, 2020
Scaling Your Business with ISA Strategy with Gus Castro
Tuesday Sep 22, 2020
Tuesday Sep 22, 2020
If you’ve ever thought about how to best scale your real estate business then this is an episode you don’t want to miss. Gus Castro, founder of PowerISA, has built his business on doing what most agents hate— consistent lead generation and lead nurture over the telephone. You don’t want to miss Gus give his in depth ISA strategies.
In this episode learn about:
- Conversion Rates of ISA
- The differences between OSA and ISA business
- How ISA strategy can scale
As always, David & Joe want to be in a relationship with the best of the best. If you have questions reach out to them.
Interested in taking your real estate business to the next level? Contact davidmorse@kw.com
Interested in investing in real estate? Contact quattrucci@kw.com
Interested in appearing on the show? Tell us why here.
Find all the show notes as well as tools and resources to go all in on your real estate business at https://aipodcast.co/show/20
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner if Atlas Holdings and Realfolio.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Coaching, and a real estate brokerage strategist in Scottsdale, Arizona.
Audio Engineer: Casey Doty

Tuesday Sep 15, 2020
Managing and Holding Property to Build Wealth with Jennice Doty
Tuesday Sep 15, 2020
Tuesday Sep 15, 2020
Jennice Doty is the co-author of Hold, a popular real estate book on holding property, and the owner of TCT Property Management in Arizona. She also just happens to be the mother of our amazing audio engineer Casey Doty!
Follow along as Joe and David interview Jennice about her story, getting into real estate, growing a massively successful property management company and more.
In this episode learn about:
- The writing of the book Hold
- How Jennice sees property management and knowing a property manager as key to your real estate success
- Why building a business can be done as a working mother
As always, David & Joe want to be in a relationship with the best of the best. If you have questions reach out to them.
Interested in taking your real estate business to the next level? Contact davidmorse@kw.com
Interested in investing in real estate? Contact quattrucci@kw.com
Interested in appearing on the show? Tell us why here.
Find all the show notes as well as tools and resources to go all in on your real estate business at https://aipodcast.co/show/20
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner if Atlas Holdings and Realfolio.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Coaching, and a real estate brokerage strategist in Scottsdale, Arizona.

Tuesday Sep 08, 2020
Tuesday Sep 08, 2020
There are a few books that almost everyone in real estate knows and has read. One of those books is The Millionaire Real Estate Agent by Gary Keller,Jay Papasan, and Dave Jenks.
Follow along as Joe and David interview Dave about his story, getting into real estate, succeeding with several companies at the executive level including Century 21, and finally on how he settled down with Keller Williams.
Now, as a real estate outsider he joins us to give his bird’s eye view on the industry that he made a living in.
In this episode learn about:
- What it took to write the industry leading New York Times Bestseller MREA
- How Dave sees the industry today and how it compares to two decades ago
- Why Dave Jenks believes profit share makes sense
- And the difference between brokerage models
We’re excited for this talk with real estate industry guru Dave Jenks.
As always, David & Joe want to be in a relationship with the best of the best. If you have questions reach out to them.
Interested in taking your real estate business to the next level? Contact davidmorse@kw.com
Interested in investing in real estate? Contact quattrucci@kw.com
Interested in appearing on the show? Tell us why here.
Find all the show notes as well as tools and resources to go all in on your real estate business at https://aipodcast.co/show/20
Follow David on social @daviddmorse | David Morse is the CEO of Keller Williams Arizona Realty, one of Arizona’s foremost brokerage leaders with over 350 agents and selling over $1.1 Billion in residential and commercial real estate each year. He is co-owner if Atlas Holdings and Realfolio.
Follow Joe on social @joe.quattrucci | Joe Quatrucci is the Director of Growth for the Kristan Cole Network, a national leader in residential real estate. He is founder of Atlas Holdings, PCX Real Estate Coaching, and a real estate brokerage strategist in Scottsdale, Arizona.

Tuesday Sep 01, 2020
From World Ranked Judo to Real Estate Ninja with Jim Dunning
Tuesday Sep 01, 2020
Tuesday Sep 01, 2020
Jim Dunning is a known quantity in Phoenix real estate. But he wasn’t always in real estate.
Follow along as Joe and David interview Jim about his journey towards the Olympics in Judo to new home sales, brokerage ownership, to founding Keller Williams Arizona Realty 18 years ago, and more.
In this episode learn about:
- Jim’s key phrase in life and business
- Keeping family first in real estate
- Operating a business with family involved
You’ll quickly learn why David and Joe love being in business with this highly accomplished and yet super approachable rock star.
As always, David & Joe want to be in a relationship with the best of the best. If you have questions reach out to them on Instagram.
Interested in a career in real estate? Contact davidmorse@kw.com
Interested in investing in real estate? Contact quattrucci@kw.com
Interested in appearing on the show? Tell us why here.
Find all the show notes as well as tools and resources to go all in on your real estate business at https://aipodcast.co/show/19
Follow David on Instagram, TikTok, Twitter, and all that jazz: @daviddmorse
Follow Joe on all that jazz too: @joe.quattrucci
Podcast Edited by: Casey Doty